Company swag, or promotional products, are becoming increasingly popular as businesses strive to stand out in an increasingly crowded market.
From t-shirts and hats to pens and mugs, promotional products offer a unique and effective way to promote your brand and attract new customers. But what are the benefits of using promotional swag as a marketing tool?
In this article, we’ll explore four key benefits of company swag, and take a look at some of the most popular promotional items on the market today, including custom planners, baby onesies, and power banks.
What is Company Swag?
Company swag, also known as promotional products or branded merchandise, refers to any items or products that a company gives away or sells to promote its brand or business. These items typically feature the company logo or branding and can include a wide range of products, from t-shirts and hats to pens and mugs.
Did you know that promotional products can have a long-lasting impact on consumers? A 2020 study by ASI Impression Study found that over 50% of consumers hold onto promotional items they receive for at least five years. In fact, 40% of consumers even reported keeping promotional items for over a decade. This highlights the potential for promotional products to be a valuable and effective marketing tool, as they can provide long-term brand exposure and recognition.
4 Benefits of promotional swag
There are many benefits to using company swag as a marketing tool. Here are a few of the most significant:
1. Brand Exposure
One of the most significant benefits of using company swag is that it can help increase brand exposure. When people wear or use items with your company’s logo on them, they are essentially acting as walking billboards for your business. This can help raise awareness of your brand and attract new customers.
2. Customer Loyalty
Giving away swag can also help build customer loyalty. People love free stuff, and when you give away items with your branding on them, you are showing your customers that you appreciate their business and care about them. This can help build a positive relationship with your customers and encourage them to continue doing business with you.
3. Employee Morale
Swag isn’t just for customers – it can also be used to boost employee morale. Giving away branded items to your employees can help them feel more connected to the company and proud to be a part of it. This can translate into higher job satisfaction, better performance, and lower turnover rates.
What are some popular promotional swag items?
The world of promotional products is vast and diverse, offering countless opportunities for businesses to create custom-branded items that can help them stand out and make a lasting impression on customers.
From classic items like t-shirts and sweatshirts to more innovative products like power banks and wireless chargers, the possibilities are endless. Whether you’re preparing for a trade show or simply looking for unique giveaway items, we’ve compiled a list of top-quality products that can be personalized with your company’s logo, design, or message.
Get ready to make a statement and leave a lasting impression with these memorable and effective promotional items.
1. Socks
Socks can be a lot of fun. With endless design possibilities, from cute animals to funny sayings to repeating logos, they can be a great way to add some personality to your wardrobe and show off your style. Plus, with the right design, your branded socks can take you places – both figuratively and literally. Whether you’re looking for a unique piece of merchandise for your brand or simply want to express yourself with some playful socks, the possibilities are endless. So why settle for boring socks when you can step up your game with some truly memorable and eye-catching designs?
2. T-Shirt
When choosing a T-shirt as a promotional item, quality is key. Avoid buying T-shirts that are cheaply made and have an unflattering, boxy fit. Instead, opt for a T-shirt that is well-constructed and has a tailored fit, which can enhance the appearance and comfort of the garment. A high-quality T-shirt can not only make a great impression on the recipient but can also serve as a walking billboard for your brand. So, when selecting T-shirts for your promotional campaign, be sure to invest in ones that are durable, stylish, and designed to last.
3. Power Bank
If you’ve ever found yourself in a situation where your phone or other device is low on battery and there’s no outlet in sight, you know the value of a good power bank. Whether you’re on the go, traveling, or simply need a backup power source, a reliable power bank can be a lifesaver. That’s why it’s no surprise that power banks are becoming increasingly popular as promotional items. In fact, they’re often one of the first things people pack when they’re planning a trip or heading out for the day. So if you’re looking for a useful and practical item to promote your brand, consider offering custom-branded power banks that can keep your customers connected and powered up wherever they go.
4. Baby Onesie
Spread the love to the littlest members of your audience with custom-printed baby onesies and t-shirts. These cute and cozy garments are perfect for boys and girls and can be customized with your company’s logo or design to create a memorable and adorable keepsake. Whether you’re looking for a unique baby shower gift or want to add some fun and flair to your brand’s merchandise lineup, custom-printed baby apparel is a great option. So don’t overlook this sweet and playful way to connect with your customers and their little ones.
5. Retractable Gel Pen
A good gel pen can make all the difference when it comes to writing and drawing. That’s why we’re excited to offer this retractable gel pen, which not only writes smoothly and consistently but also displays your logo or design with clarity and precision. With its sleek and professional appearance, this gel pen is a great option for businesses that want to make a strong impression on their clients and customers. So whether you’re signing important documents, jotting down notes, or simply enjoying the feel of a great pen in your hand, this retractable gel pen is a must-have for anyone who values quality and style.
6. Custom Planner
If you’re looking for a top-of-the-line planner that’s as beautiful as it is functional, look no further than MOO. These custom planners may not be the most affordable option, but their quality and style make them well worth the investment. With the ability to customize the cover, spine, and back, these planners are a great way to make a bold statement and showcase your brand in a professional and sophisticated way. Whether you’re looking to impress your clients, reward your team, or simply treat yourself to a planner that’s a cut above the rest, MOO’s high-quality printing and attention to detail are sure to impress. So if you’re ready to elevate your organization game, consider investing in one of these stunning planners from MOO.
7. Water Bottle
Encourage your employees to stay hydrated and healthy with this sleek water bottle that’s perfect for use at their desks. Featuring a durable and stylish design, this water bottle can be laser-engraved with your logo or design to create a lasting and memorable impression. With its practical and functional design, this water bottle is a great way to show your team that you care about their well-being and comfort. So whether they’re refilling it throughout the day or taking it with them on the go, this water bottle is a must-have for any office or workplace that values health and wellness.
8. Business Card Magnet With Notepad
Magnetic notepads are a smart and effective way for businesses to promote their brand and stay top-of-mind with their customers. With their convenient size and easy accessibility, these notepads are perfect for jotting down grocery lists, reminders, and important notes. Plus, with your company’s contact information prominently displayed, customers will appreciate the added convenience and think of your brand every time they use it. We love when companies prioritize these small yet effective promotional products, as they can make a big impact on customer loyalty and brand recognition. So if you’re looking for a simple and effective way to promote your business, consider investing in magnetic notepads that showcase your logo and contact information.
9. USB Thumb Drive
Thumb drives are a handy and practical accessory that everyone can use, no matter how many they already have. With your logo imprinted on these thumb drives, you can keep your brand at the forefront of your customer’s minds while providing them with a useful and functional tool. Whether they’re using it to store important documents, transfer files between devices, or back up their data, these customizable thumb drives are a great way to promote your brand and provide value to your customers. So if you’re looking for a promotional product that’s both practical and effective, consider investing in branded thumb drives that showcase your logo and messaging in a sleek and modern way.
10. Laptop Stickers
From witty quotes to colorful graphics, the possibilities are endless. But laptop stickers aren’t just a fun accessory – they can also be a powerful marketing tool for businesses. By creating custom stickers that showcase your logo or messaging, you can promote your brand in a subtle and stylish way. Plus, with more people working remotely and attending virtual meetings, laptop stickers can help your brand stay visible and memorable during video calls and screen sharing. So whether you’re looking to express yourself or promote your brand, laptop stickers are a versatile and cost-effective solution that’s sure to make a statement.
In conclusion, company swag or promotional products can be an effective marketing tool for businesses of all sizes. From increasing brand exposure and customer loyalty to boosting employee morale, there are numerous benefits to using company swag. Additionally, with a wide range of promotional product options available, businesses can choose items that not only showcase their brand but are also practical and useful for their customers. By investing in high-quality and well-designed promotional products, businesses can make a lasting impression on their audience and create a positive association with their brand.
Partner with a reliable promotional product distributor
When it comes to finding the right promotional products for your business, partnering with a trusted distributor can make all the difference. That’s where KidsBlanks by Zoe comes in. As a leading wholesale distributor of The Laughing Giraffe ® Baby & Toddler Apparel, we offer a wide range of high-quality products that can help you promote your brand and connect with your target audience.
Whether you’re looking for custom-printed t-shirts, baby onesies, or other baby promotional items, our team can help you find the right products for your budget and business needs. To learn more about our offerings or to inquire about a specific product with your logo, give us a call at 888-529-3883 today!